A(n) ___________ is a group of products that consumers may use together or perceive as similar in some way.

A(n) ___________ is a group of products that consumers may use together or perceive as similar in some way.

A(n) ___________ is a group of products that consumers may use together or perceive as similar in some way.




A. SBU
B. STP
C. product line
D. market segment
E. promotional service




Answer: C


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