BUS Exam 1
Showing posts with label BUS Exam 1. Show all posts
Showing posts with label BUS Exam 1. Show all posts

A consumer's external social environment includes

A consumer's external social environment includes




A. impulse, habitual, and limited problem-solving processes.
B. functional and psychological needs.
C. universal, retrieval, and evoked sets.
D. cognitive, effective, and behavioral environments.
E. family, reference groups, and culture.



Answer: E

Maslow's hierarchy of needs includes physiological needs at the lowest level and self-actualization at the top. The three levels in between are

Maslow's hierarchy of needs includes physiological needs at the lowest level and self-actualization at the top. The three levels in between are




A. material goods, safety, and love.
B. community, family, and self.
C. safety, stability, and striving.
D. health, wealth, and happiness.
E. safety, love, and esteem.



Answer: E

Marketers fear negative word of mouth because when consumers are dissatisfied, they

Marketers fear negative word of mouth because when consumers are dissatisfied, they



A. are less likely to say something than when they are satisfied.
B. often want to complain to many people.
C. buy more of the product to prove they were correct in their criticism.
D. often file a lawsuit.
E. don't buy any of the company's other products.




Answer: B

The consumer decision process model represents

The consumer decision process model represents





A. the concept of habitual decision making.
B. the retrieval of an evoked set based on physiological needs.
C. the steps that consumers go through before, during, and after making purchases.
D. the shift from an internal to an external locus of control.
E. the types of decisions all consumers must make. The consumer decision process model identifies steps involved in purchasing decisions, including before, during, and after purchases.



Answer: C

A generational cohort is a group of people

A generational cohort is a group of people



A. who share similar characteristics.
B. who grew up and went to school together.
C. with the same beliefs and values.
D. who are of the same generation.
E. who are not open to new things.




Answer: D

The center of all marketing efforts is

The center of all marketing efforts is



A. profits.
B. the consumer.
C. corporate social responsibility.
D. top management.
E. the firm.The consumer should be at the center of all marketing activities




Answer: B

A recent poll conducted by Time magazine found that 38 percent of U.S. consumers

A recent poll conducted by Time magazine found that 38 percent of U.S. consumers




A. actively tried to purchase from companies they considered responsible.
B. didn't care if a company acted responsibly.
C. were concerned with social responsibility, but not the ethical behavior of a company.
D. purchased from companies they perceived to be ethical or not ethical equally.
E. had no idea if the companies they purchased from were responsible.



Answer: A

Ironically, while the leaders of Enron Corporation were manipulating the company's finances for their personal benefit, the company was a major donor to Houston area charities. Enron had unethical business practices but was also

Ironically, while the leaders of Enron Corporation were manipulating the company's finances for their personal benefit, the company was a major donor to Houston area charities. Enron had unethical business practices but was also




A. practicing marketing ethics.
B. falsifying the company's finances through charitable donations.
C. creating a local ethical business climate.
D. demonstrating corporate social responsibility.
E. manipulating the public sentiment for its own benefit.




Answer: D
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