The difference between a firm's immediate marketing environment and its macroenvironment is that the macroenvironment is
A. external.
B. easier to understand.
C. easier to control.
D. the same as the immediate environment.
E. internal.
Answer: A
The difference between a firm's immediate marketing environment and its macroenvironment is that the macroenvironment is
A. external.
B. easier to understand.
C. easier to control.
D. the same as the immediate environment.
E. internal.