The consumer decision process model represents
A. the concept of habitual decision making.
B. the retrieval of an evoked set based on physiological needs.
C. the steps that consumers go through before, during, and after making purchases.
D. the shift from an internal to an external locus of control.
E. the types of decisions all consumers must make. The consumer decision process model identifies steps involved in purchasing decisions, including before, during, and after purchases.
Answer: C