BUS MC BUS Exam 1 As the use of the Internet took off, car manufacturers were tempted to sell directly to consumers but decided instead to continue to sell through their existing dealer networks. The car manufacturers considered switching from __________ to __________ marketing.

As the use of the Internet took off, car manufacturers were tempted to sell directly to consumers but decided instead to continue to sell through their existing dealer networks. The car manufacturers considered switching from to marketing.

BUS Exam 1

As the use of the Internet took off, car manufacturers were tempted to sell directly to consumers but decided instead to continue to sell through their existing dealer networks. The car manufacturers considered switching from to marketing.

A. B2C; B2B
B. B2C; C2C
C. B2B; B2C
D. B2B; C2C
E. C2C; B2C

Answer: C

BUS MC

As the use of the Internet took off, car manufacturers were tempted to sell directly to consumers but decided instead to continue to sell through their existing dealer networks. The car manufacturers considered switching from __________ to __________ marketing.

As the use of the Internet took off, car manufacturers were tempted to sell directly to consumers but decided instead to continue to sell through their existing dealer networks. The car manufacturers considered switching from __________ to __________ marketing.

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As the use of the Internet took off, car manufacturers were tempted to sell directly to consumers but decided instead to continue to sell through their existing dealer networks. The car manufacturers considered switching from to marketing.

As the use of the Internet took off, car manufacturers were tempted to sell directly to consumers but decided instead to continue to sell through their existing dealer networks. The car manufacturers considered switching from to marketing.