_________ is often used to illustrate the position of a firm's products or brands in consumers' minds.

_________ is often used to illustrate the position of a firm's products or brands in consumers' minds.

_________ is often used to illustrate the position of a firm's products or brands in consumers' minds.




A. mass marketing analysis
B. psychographic profile
C. perceptual map
D. loyalty timeline
E. PRIZM analysis





Answer: C


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