Marketers who design and offer new products and services to their existing customers are pursuing a _________ growth strategy.
A. product proliferation
B. market development
C. market penetration
D. diversification
E. product development
Answer: E
Marketers who design and offer new products and services to their existing customers are pursuing a _________ growth strategy.
A. product proliferation
B. market development
C. market penetration
D. diversification
E. product development