Research indicates that positively engaged consumers tend to be
A. more socially outgoing.
B. more profitable consumers.
C. older and wealthier than average.
D. younger and poorer than average.
E. more critical consumers.
Answer: B
Research indicates that positively engaged consumers tend to be
A. more socially outgoing.
B. more profitable consumers.
C. older and wealthier than average.
D. younger and poorer than average.
E. more critical consumers.