A major limitation in the use of internal R&D departments for new idea generation is
A. few scientists have ideas.
B. they tend to be dissolved once sufficient ideas have been generated.
C. they tend to create too many blockbusters.
D. few scientists have practical ideas.
E. the costs tend to be quite high.
Answer: E. the costs tend to be quite high.
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BUS Exam 2
- CPG stands for
- Technology can help facilitate service delivery through
- Training service providers to know exactly what a "good job" entails is setting service
- A __________ gap reflects the difference between customers' expectations and the firm's perception of those customer expectations.
- When marketers state that services are __________, they are referring to the fact that services cannot be stored for use in the future.
- When there is a significant difference between the service customers receive and the service the firm promotes, the firm has a
- When marketers say that services are __________, they are referring to the fact that services cannot be touched, tasted, or seen, like a pure product can.
- The marketing of services differs from product marketing because services are all of these EXCEPT
- In countries like the United States, services
- A service is any intangible offering that involves a deed, performance, or effort that
- Concept testing is important because it can
- Suppose that you work for an advertising agency and are brought into a meeting where everyone is asked to generate ideas for names for a new beach resort. You are engaged in ________________, a form of new idea generation.
- Between concept testing and market testing, a firm should engage in which stage of the product development process?
- For new product marketers, early adopters are important because they tend to be
- The process by which the use of a new product or service spreads throughout a market group is referred to as
- One of the potential benefits to a firm of introducing new-to-the-world products or services is:
- Which of the following is NOT one of the benefits to a firm of new product development?
- _____ is the process by which ideas are transformed into new products and services that will help firms grow.
- Efforts to change a brand's focus to target new markets or change the image of a brand are called
- Brands that are owned by ___________ are called private-label brands.
- Another name for a manufacturer's brand is a(n) __________ brand.
- Frequent buyer/user award programs are used to
- If many consumers in the marketplace are familiar with a brand and what it stands for and have an opinion about the brand, the brand has considerable
- _______ is the set of assets and liabilities linked to a brand that add to or subtract from the value provided by the product or service.