_______ are special incentives or excitement-building programs that encourage consumers to purchase a particular product, often used in conjunction with advertising or personal selling programs.

_______ are special incentives or excitement-building programs that encourage consumers to purchase a particular product, often used in conjunction with advertising or personal selling programs.



A. B2B programs
B. Trade incentives
C. Sales promotions
D. Push programs
E. Targeted leader items


Answer: C. Sales promotions


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