If firms price their products too low, it may
A. result in lower costs.
B. create a premium pricing effect.
C. increase contribution per unit.
D. result in inelastic demand.
E. signal poor quality
Answer: E. signal poor quality
Learn More :
BUS
- Wholesalers sell to everyone except:
- The fundamental goal of marketers when creating goods, services, or combinations of both, is to
- Traditionally, marketing activities have been divided into product, price, place, and promotion. Select the term that best describes the four Ps.
- The best way for sales managers to instill ethical behavior in the sales force is to
- The _______ stage of the selling process offers a prime opportunity for salespeople to solidify customer relationships through great service quality.
- __________ is a method of prospecting in which salespeople telephone or visit potential customers without appointments.
- ______ is a sales philosophy and process that emphasizes a commitment to maintaining and investing in long-term, mutually beneficial business relationships.
- Traditionally, marketers have seen the role of __________ as generating short-term results, whereas the goal of __________ was to lead to long-term results.
- _______ are special incentives or excitement-building programs that encourage consumers to purchase a particular product, often used in conjunction with advertising or personal selling programs.
- Which of the following is NOT one of the federal agencies that regulate advertising activities?
- Generally, which of the following is the most expensive media buy?
- Persuasive advertising is often used when competition
- Informative advertising is used to
- The goals of IMC need to
- In recent years, the component of IMC that has received the greatest increase in spending is
- Personal selling is an especially important part of IMC in
- The proliferation of new media alternatives has led many firms to shift their promotional budgets from
- The highest level of awareness occurs when customers mention a specific brand name when asked about a product or service. Marketers call this
- Cheryl asked Nadia to help her buy some aftershave for her boyfriend. Nadia was going through a list of different brand names, when Cheryl stopped her and said, "I recognize that one." Marketers call this
- Even the best marketing communication can be wasted if the sender does not first
- _______ refers to a potential customer's ability to recall that the brand name is a particular type of retailer, product, or service.
- Which of the following is NOT one of the steps in the AIDA model?
- Sales data, complaints, compliments, and redemption rates for coupons and rebates are types of _________ marketers use to assess the effectiveness of their IMC efforts.
- The three elements of any IMC strategy are the consumer, the channels, and
- Which of the following strategies is designed to place products in as many outlets as possible?