In recent years, the component of IMC that has received the greatest increase in spending is
A. media advertising.
B. direct marketing.
C. public relations.
D. sales promotions.
E. publicity
Answer: B. direct marketing.
In recent years, the component of IMC that has received the greatest increase in spending is
A. media advertising.
B. direct marketing.
C. public relations.
D. sales promotions.
E. publicity
Answer: B. direct marketing.