When firms set prices similar to those of competitors, they are following a strategy of
A. me-too pricing.
B. copycat pricing.
C. competitive parity.
D. market-broadening pricing.
E. industry-standard pricing.
Answer: C. competitive parity.
When firms set prices similar to those of competitors, they are following a strategy of
A. me-too pricing.
B. copycat pricing.
C. competitive parity.
D. market-broadening pricing.
E. industry-standard pricing.
Answer: C. competitive parity.