Andrea and Karl got married a year ago and are ready to move out of their apartment and into a new home. After looking at several houses, they have developed a list of features that are important to them and that are different among the homes they have visited. The features on their list are called
a. perceived risk factors.
b. trade-off elements.
c. short lists.
d. an evoked set.
e. determinant attributes.
Answer: E