When mountain climbers purchase clothing for scaling Mount Everest, their purchases are primarily addressing __________ needs.
a. social
b. functional
c. psychological
d. prepurchase
e. functional and psychological
Answer: B
When mountain climbers purchase clothing for scaling Mount Everest, their purchases are primarily addressing __________ needs.
a. social
b. functional
c. psychological
d. prepurchase
e. functional and psychological