_______ is the set of assets and liabilities linked to a brand that add to or subtract from the value provided by the product or service.
A. Brand positioning
B. Brand licensing
C. Brand association
D. Brand equity
E. Brand solvency
Answer: D
_______ is the set of assets and liabilities linked to a brand that add to or subtract from the value provided by the product or service.
A. Brand positioning
B. Brand licensing
C. Brand association
D. Brand equity
E. Brand solvency