If many consumers in the marketplace are familiar with a brand and what it stands for and have an opinion about the brand, the brand has considerable
A. awareness.
B. equity.
C. extension.
D. integration.
E. co-branding
Answer: A. awareness
If many consumers in the marketplace are familiar with a brand and what it stands for and have an opinion about the brand, the brand has considerable
A. awareness.
B. equity.
C. extension.
D. integration.
E. co-branding
Answer: A. awareness