Some universities offer online degree programs, competing with traditional colleges based on the convenience of taking online courses. These online programs are pursuing which macro strategy?
A. Customer excellence
B. Locational excellence
C. Operational excellence
D. Product excellence
E. Purchase excellence
Answer: B
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BUS Exam 1
- The shared meanings, beliefs, morals, values, and customs of a group of people constitute its
- A consumer's external social environment includes
- Among the factors affecting the consumer decision-making process is/are __________, the way consumers spend their time and money to live.
- ________ refer(s) to the process by which consumers select, organize, and interpret information.
- A(n) __________ is a need or want strong enough to cause the person to seek satisfaction.
- Maslow's hierarchy of needs includes physiological needs at the lowest level and self-actualization at the top. The three levels in between are
- Marketers fear negative word of mouth because when consumers are dissatisfied, they
- Marketers particularly want their brands and products to be in consumers'__________ sets.
- Consumers consider universal, retrieval, and evoked sets during which stage of the consumer decision process?
- The consumer decision process model represents
- A generational cohort is a group of people
- Which generation is also known as Millennials?
- Tweens are part of which generational cohort?
- Typical demographic data include all of the following EXCEPT
- The difference between a firm's immediate marketing environment and its macroenvironment is that the macroenvironment is
- The center of all marketing efforts is
- In the immediate marketing environment, the first factor that affects the consumer is
- A recent poll conducted by Time magazine found that 38 percent of U.S. consumers
- Ironically, while the leaders of Enron Corporation were manipulating the company's finances for their personal benefit, the company was a major donor to Houston area charities. Enron had unethical business practices but was also
- In a recent Gallup survey, which of the following professions was rated lowest in ethical standards?
- Compared to the average company, firms with strong ethical climates tend to
- The Johnson and Johnson Credo acknowledges the company's responsibility to
- What does a Klout score measure?
- One important measure of social media's effectiveness is the percentage of site visitors who take the action the site owner hoped for—making a purchase, subscribing to a service, or donating money, for example. This measure is called the site's
- What is the appeal of Pinterest to marketers?