One example of a customer loyalty program is
A. a frequent diner card at a restaurant, offering a free appetizer for every $100 in food purchases.
B. a quantity discount offered for large purchases at an office supply store.
C. seasonal sales on top selling items.
D. an everyday low price policy on all products at a grocery store.
E. an extensive customer service training program for new employees at a hair salon.
Answer: A
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BUS Exam 1
- The shared meanings, beliefs, morals, values, and customs of a group of people constitute its
- A consumer's external social environment includes
- Among the factors affecting the consumer decision-making process is/are __________, the way consumers spend their time and money to live.
- ________ refer(s) to the process by which consumers select, organize, and interpret information.
- A(n) __________ is a need or want strong enough to cause the person to seek satisfaction.
- Maslow's hierarchy of needs includes physiological needs at the lowest level and self-actualization at the top. The three levels in between are
- Marketers fear negative word of mouth because when consumers are dissatisfied, they
- Marketers particularly want their brands and products to be in consumers'__________ sets.
- Consumers consider universal, retrieval, and evoked sets during which stage of the consumer decision process?
- The consumer decision process model represents
- A generational cohort is a group of people
- Which generation is also known as Millennials?
- Tweens are part of which generational cohort?
- Typical demographic data include all of the following EXCEPT
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- The center of all marketing efforts is
- In the immediate marketing environment, the first factor that affects the consumer is
- A recent poll conducted by Time magazine found that 38 percent of U.S. consumers
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- In a recent Gallup survey, which of the following professions was rated lowest in ethical standards?
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- What does a Klout score measure?
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- What is the appeal of Pinterest to marketers?