Efforts to change a brand's focus to target new markets or change the image of a brand are called BUS Exam 2 Efforts to change a brand's focus to target new markets or change the image of a brand are called A. co-branding. B. brand extraction. C. brand collusion. D. brand repositioning. E. brand dilution. Answer: D. brand repositioning. Learn More : Share this Share on FacebookTweet on TwitterPlus on Google+