_____ is the process by which ideas are transformed into new products and services that will help firms grow.
A. Beta testing
B. Concept testing
C. Innovation
D. Reverse engineering
E. The product life cycle
Answer: C. Innovation
_____ is the process by which ideas are transformed into new products and services that will help firms grow.
A. Beta testing
B. Concept testing
C. Innovation
D. Reverse engineering
E. The product life cycle
Answer: C. Innovation