Which of the following is NOT one of the benefits to a firm of new product development?
A. Reduced costs of production.
B. Satisfying the changing needs of current and new customers.
C. Avoiding market saturation from products that have been on the market for a long time.
D. Creating diversification and reducing risk.
E. Keeping up in a market where sales come mostly from new products.
Answer: A. Reduced costs of production.