The marketing of services differs from product marketing because services are all of these EXCEPT
A. intangible.
B. inseparable.
C. variable.
D. renewable.
E. perishable.
Answer: D. renewable.
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BUS Exam 2
- CPG stands for
- Technology can help facilitate service delivery through
- Training service providers to know exactly what a "good job" entails is setting service
- A __________ gap reflects the difference between customers' expectations and the firm's perception of those customer expectations.
- When marketers state that services are __________, they are referring to the fact that services cannot be stored for use in the future.
- When there is a significant difference between the service customers receive and the service the firm promotes, the firm has a
- When marketers say that services are __________, they are referring to the fact that services cannot be touched, tasted, or seen, like a pure product can.
- In countries like the United States, services
- A service is any intangible offering that involves a deed, performance, or effort that
- Concept testing is important because it can
- Suppose that you work for an advertising agency and are brought into a meeting where everyone is asked to generate ideas for names for a new beach resort. You are engaged in ________________, a form of new idea generation.
- A major limitation in the use of internal R&D departments for new idea generation is
- Between concept testing and market testing, a firm should engage in which stage of the product development process?
- For new product marketers, early adopters are important because they tend to be
- The process by which the use of a new product or service spreads throughout a market group is referred to as
- One of the potential benefits to a firm of introducing new-to-the-world products or services is:
- Which of the following is NOT one of the benefits to a firm of new product development?
- _____ is the process by which ideas are transformed into new products and services that will help firms grow.
- Efforts to change a brand's focus to target new markets or change the image of a brand are called
- Brands that are owned by ___________ are called private-label brands.
- Another name for a manufacturer's brand is a(n) __________ brand.
- Frequent buyer/user award programs are used to
- If many consumers in the marketplace are familiar with a brand and what it stands for and have an opinion about the brand, the brand has considerable
- _______ is the set of assets and liabilities linked to a brand that add to or subtract from the value provided by the product or service.