BUS MC
BUS Exam 2
When marketers say that services are __________, they are referring to the fact that services cannot be touched, tasted, or seen, like a pure product can.
When marketers say that services are __________, they are referring to the fact that services cannot be touched, tasted, or seen, like a pure product can.
When marketers say that services are __________, they are referring to the fact that services cannot be touched, tasted, or seen, like a pure product can.
A. intangible
B. inseparable
C. variable
D. perishable
E. replenishable
Answer: A. intangible
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