Which phase of the customer life cycle focuses on increasing the value of existing customers by selling them more product?
A) marketing
B) customer acquisition
C) relationship management
D) loss churn
E) customer endorsement
Answer: C
Which phase of the customer life cycle focuses on increasing the value of existing customers by selling them more product?
A) marketing
B) customer acquisition
C) relationship management
D) loss churn
E) customer endorsement
Answer: C