Which phase of the customer life cycle categorizes customers according to value and attempt to win back high-value customers?
A) loss/churn
B) customer acquisition
C) relationship management
D) marketing
E) customer sponsorship
Answer A
Which phase of the customer life cycle categorizes customers according to value and attempt to win back high-value customers?
A) loss/churn
B) customer acquisition
C) relationship management
D) marketing
E) customer sponsorship
Answer A