Wholesalers sell to everyone except:

Wholesalers sell to everyone except: A. businesses B. manufacturers. C. retailers D. consumers E. industrial users Answer: D. consume...

The fundamental goal of marketers when creating goods, services, or combinations of both, is to

The fundamental goal of marketers when creating goods, services, or combinations of both, is to A. defeat the competition. B. serve all consumers. C....

Traditionally, marketing activities have been divided into product, price, place, and promotion. Select the term that best describes the four Ps.

Traditionally, marketing activities have been divided into product, price, place, and promotion. Select the term that best describes the four Ps. A....

The best way for sales managers to instill ethical behavior in the sales force is to

The best way for sales managers to instill ethical behavior in the sales force is to A. provide extensive ethical training. B. use only straight salary...

The _______ stage of the selling process offers a prime opportunity for salespeople to solidify customer relationships through great service quality.

The _____ stage of the selling process offers a prime opportunity for salespeople to solidify customer relationships through great service quality. A....

__________ is a method of prospecting in which salespeople telephone or visit potential customers without appointments.

__________ is a method of prospecting in which salespeople telephone or visit potential customers without appointments. A. Qualified lead calling B....

______ is a sales philosophy and process that emphasizes a commitment to maintaining and investing in long-term, mutually beneficial business relationships.

______ is a sales philosophy and process that emphasizes a commitment to maintaining and investing in long-term, mutually beneficial business relationships. A....

Traditionally, marketers have seen the role of __________ as generating short-term results, whereas the goal of __________ was to lead to long-term results.

Traditionally, marketers have seen the role of __________ as generating short-term results, whereas the goal of __________ was to lead to long-term...

_______ are special incentives or excitement-building programs that encourage consumers to purchase a particular product, often used in conjunction with advertising or personal selling programs.

_______ are special incentives or excitement-building programs that encourage consumers to purchase a particular product, often used in conjunction...

Which of the following is NOT one of the federal agencies that regulate advertising activities?

Which of the following is NOT one of the federal agencies that regulate advertising activities? A. FDA B. FCC C. FTC D. FRS E. USPS Answer: D....

Generally, which of the following is the most expensive media buy?

Generally, which of the following is the most expensive media buy? A. Internet B. Newspaper C. Radio D. Television E. Billboards Answer: D....

Persuasive advertising is often used when competition

Persuasive advertising is often used when competition A. is nonexistent. B. is cooperating. C. is most intense. D. is declining. E. is ineffective Answer: C....

Informative advertising is used to

Informative advertising is used to A. prompt repurchase of a product. B. create and build brand awareness. C. trigger an emotional response. D. gather...

The goals of IMC need to

The goals of IMC need to A. expand as the advertising budget expands. B. be explicit and measurable. C. be encoded before they can be decoded. D....

In recent years, the component of IMC that has received the greatest increase in spending is

In recent years, the component of IMC that has received the greatest increase in spending is A. media advertising. B. direct marketing. C. public...

Personal selling is an especially important part of IMC in

Personal selling is an especially important part of IMC in A. business-to-business markets. B. cause-related marketing. C. event sponsorships. D....

The proliferation of new media alternatives has led many firms to shift their promotional budgets from

The proliferation of new media alternatives has led many firms to shift their promotional budgets from A. publicity to public relations. B. personal...

The highest level of awareness occurs when customers mention a specific brand name when asked about a product or service. Marketers call this

The highest level of awareness occurs when customers mention a specific brand name when asked about a product or service. Marketers call this A. the...

Cheryl asked Nadia to help her buy some aftershave for her boyfriend. Nadia was going through a list of different brand names, when Cheryl stopped her and said, "I recognize that one." Marketers call this

Cheryl asked Nadia to help her buy some aftershave for her boyfriend. Nadia was going through a list of different brand names, when Cheryl stopped her...

Even the best marketing communication can be wasted if the sender does not first

Even the best marketing communication can be wasted if the sender does not first A. generate consumer action. B. offer testimonials from past consumers. C....

_______ refers to a potential customer's ability to recall that the brand name is a particular type of retailer, product, or service.

_______ refers to a potential customer's ability to recall that the brand name is a particular type of retailer, product, or service. A. Product familiarity B....

Which of the following is NOT one of the steps in the AIDA model?

Which of the following is NOT one of the steps in the AIDA model? A. Awareness B. Intention C. Action D. Desire E. Interest Answer: B. Int...

Sales data, complaints, compliments, and redemption rates for coupons and rebates are types of _________ marketers use to assess the effectiveness of their IMC efforts.

Sales data, complaints, compliments, and redemption rates for coupons and rebates are types of _________ marketers use to assess the effectiveness of...

The three elements of any IMC strategy are the consumer, the channels, and

The three elements of any IMC strategy are the consumer, the channels, and A. the receiver. B. the product. C. evaluation of the results. D. the company. E....

Which of the following strategies is designed to place products in as many outlets as possible?

Which of the following strategies is designed to place products in as many outlets as possible? A. intensive distribution B. exclusive distribution C....

What is the primary function of a stock keeping unit (SKU)?

What is the primary function of a stock keeping unit (SKU)? A. An SKU represents a unique inventory item in a store. B. An SKU tracks results from...

For retailers, promotion refers to

For retailers, promotion refers to A. supply chain communication. B. the relationship between price and product. C. the image a store attempts to...

Retailers that offer a broad variety of merchandise, limited services and low prices are known as

Retailers that offer a broad variety of merchandise, limited services and low prices are known as A. full-line discount stores. B. convenience stores. C....

Full-line discount, category specialist, and specialty stores are all types of __________ retailers.

Full-line discount, category specialist, and specialty stores are all types of __________ retailers. A. food B. general merchandise C. price sensitive D....

Distribution intensity is commonly divided into three levels:

Distribution intensity is commonly divided into three levels: A. intensive, exclusive, and selective. B. primary, secondary and tertiary. C. administered,...

Today, __________ dominate supply chains.

Today, __________ dominate supply chains. A. large retailers B. manufacturers C. government agencies D. wholesalers E. distributors Answer: A....

Retailing is defined as the set of business activities that

Retailing is defined as the set of business activities that A. focuses on a firm's core values. B. focuses on transactions, but not relationships. C....

In retailing, a just-in-time delivery system is called a _____________ system.

In retailing, a just-in-time delivery system is called a _____________ system. A. cross-docking B. quick response C. UPC D. CPFR E. lead time Answer: B....

Merchandise that arrives in the delivery truck ready to be sold is considered

Merchandise that arrives in the delivery truck ready to be sold is considered A. quick-response packaged. B. ahead of the curve. C. lead time synchronized. D....

In a __________ distribution center, merchandise moves from vendors' trucks to retailers' delivery trucks in a matter of hours.

In a __________ distribution center, merchandise moves from vendors' trucks to retailers' delivery trucks in a matter of hours. A. traditional B....

Radio frequency identification tags are

Radio frequency identification tags are A. selective distribution designs used to maximize geographic efficiency. B. electronic discount information...

In vendor-managed inventory systems,

In vendor-managed inventory systems, A. corporations send information to retail customers, bypassing wholesalers and retailers. B. companies send...

A _______________ is a facility for the receipt, storage, and redistribution of goods to company stores or customers.

A _______________ is a facility for the receipt, storage, and redistribution of goods to company stores or customers. A. circulation center B. distribution...

In marketing's four Ps, Place refers to all activities required to get

In marketing's four Ps, Place refers to all activities required to get A. the design of the terminal location for products accomplished. B. the right...

Labor, materials, and energy are typically __________ costs.

Labor, materials, and energy are typically __________ costs. A. fixed B. incidental C. prestige D. inelastic E. variable Answer: E. variab...

_______ measures consumers' sensitivity to price changes.

_______ measures consumers' sensitivity to price changes. A. Cross-price elasticity of demand B. Price elasticity of demand C. Income elasticity of...

A demand curve shows the relationship between ___________________ in a period of time.

A demand curve shows the relationship between ___________________ in a period of time. A. income and demand B. demand and cost C. price and elasticity D....

Traditional demand curve economic theory is used by marketers to understand _______________ in the five Cs of pricing.

Traditional demand curve economic theory is used by marketers to understand _______________ in the five Cs of pricing. A. competitors B. channel members C....

When firms set prices similar to those of competitors, they are following a strategy of

When firms set prices similar to those of competitors, they are following a strategy of A. me-too pricing. B. copycat pricing. C. competitive parity. D....

Unlike product, promotion, or place, price is the only part of the marketing mix

Unlike product, promotion, or place, price is the only part of the marketing mix A. that offers the opportunity for an oligopoly. B. that is subject...

If firms price their products too low, it may

If firms price their products too low, it may A. result in lower costs. B. create a premium pricing effect. C. increase contribution per unit. D....