CPG stands for

CPG stands for A. can price generously B. consumer packaged goods C. cheaply priced goods. Answer: B. consumer packaged goo...

Technology can help facilitate service delivery through

Technology can help facilitate service delivery through A. access to a wide variety of services. B. greater control over service delivery by customers. C....

Training service providers to know exactly what a "good job" entails is setting service

Training service providers to know exactly what a "good job" entails is setting service A. knowledge. B. quality. C. delivery. D. standards. E. empowerment. Answer: D....

A __________ gap reflects the difference between customers' expectations and the firm's perception of those customer expectations.

A __________ gap reflects the difference between customers' expectations and the firm's perception of those customer expectations. A. seniority B....

When marketers state that services are __________, they are referring to the fact that services cannot be stored for use in the future.

When marketers state that services are __________, they are referring to the fact that services cannot be stored for use in the future. A. intangible B....

When there is a significant difference between the service customers receive and the service the firm promotes, the firm has a

When there is a significant difference between the service customers receive and the service the firm promotes, the firm has a A. knowledge gap. B....

When marketers say that services are __________, they are referring to the fact that services cannot be touched, tasted, or seen, like a pure product can.

When marketers say that services are __________, they are referring to the fact that services cannot be touched, tasted, or seen, like a pure product...

The marketing of services differs from product marketing because services are all of these EXCEPT

The marketing of services differs from product marketing because services are all of these EXCEPT A. intangible. B. inseparable. C. variable. D. renewable. E....

In countries like the United States, services

In countries like the United States, services A. have almost all been replaced by technology. B. are a small portion of GDP relative to manufacturing. C....

A service is any intangible offering that involves a deed, performance, or effort that

A service is any intangible offering that involves a deed, performance, or effort that A. cannot be physically possessed. B. is high-priced. C. is...

Concept testing is important because it can

Concept testing is important because it can A. help the firm to refine the promotional plans. B. lead to immediate roll out of the final product. C....

Suppose that you work for an advertising agency and are brought into a meeting where everyone is asked to generate ideas for names for a new beach resort. You are engaged in ________________, a form of new idea generation.

Suppose that you work for an advertising agency and are brought into a meeting where everyone is asked to generate ideas for names for a new beach resort....

A major limitation in the use of internal R&D departments for new idea generation is

A major limitation in the use of internal R&D departments for new idea generation is A. few scientists have ideas. B. they tend to be dissolved...

Between concept testing and market testing, a firm should engage in which stage of the product development process?

Between concept testing and market testing, a firm should engage in which stage of the product development process? A. securing financial backing B....

For new product marketers, early adopters are important because they tend to be

For new product marketers, early adopters are important because they tend to be A. few in number. B. the first to adopt a new product. C. opinion...

The process by which the use of a new product or service spreads throughout a market group is referred to as

The process by which the use of a new product or service spreads throughout a market group is referred to as A. new product introduction. B. lead...

One of the potential benefits to a firm of introducing new-to-the-world products or services is:

One of the potential benefits to a firm of introducing new-to-the-world products or services is: A. cost savings. B. late majority marketing. C. establishing...

Which of the following is NOT one of the benefits to a firm of new product development?

Which of the following is NOT one of the benefits to a firm of new product development? A. Reduced costs of production. B. Satisfying the changing...

_____ is the process by which ideas are transformed into new products and services that will help firms grow.

_____ is the process by which ideas are transformed into new products and services that will help firms grow. A. Beta testing B. Concept testing C....

Efforts to change a brand's focus to target new markets or change the image of a brand are called

Efforts to change a brand's focus to target new markets or change the image of a brand are called A. co-branding. B. brand extraction. C. brand collusion. D....

Brands that are owned by ___________ are called private-label brands.

Brands that are owned by ___________ are called private-label brands. A. manufacturers B. wholesalers C. supply chain specialists D. retailers E....

Another name for a manufacturer's brand is a(n) __________ brand.

Another name for a manufacturer's brand is a(n) __________ brand. A. systematic B. extended C. national D. premium E. private-label Answer: C....

Frequent buyer/user award programs are used to

Frequent buyer/user award programs are used to A. increase price sensitivity. B. decrease co-branding costs. C. lower licensing fees. D. expand product...

If many consumers in the marketplace are familiar with a brand and what it stands for and have an opinion about the brand, the brand has considerable

If many consumers in the marketplace are familiar with a brand and what it stands for and have an opinion about the brand, the brand has considerable A....